About us
Fashion is our passion!
Clear, consistent branding drives loyalty. We prioritize open communication, ensuring alignment with your style preferences and seamless shopping experiences.
"Start with the customer – find out what they want and give it to them." - Iris Joe, CFO
Premium quality apparel
Our garments are crafted for comfort, durability, and style. With meticulous attention to detail, we create fashionable, sustainable, and high-quality clothing that elevates your wardrobe.
"Start with the customer – find out what they want and give it to them." - Iris Joe, CFO
Fashion-forward styles.
Meet our designers
Passionate individuals shaping our brand
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of the clothing designs, marketing, and customer experience strategies.
Mich Stark
Chief Marketing Officer
Mich loves taking on challenges. With his multi-year experience as Chief Operating Officer in the fashion industry, Mich has helped our brand to get where it is today. Mich is among the best minds in the business.
Aline Turner
Creative Director
Aline is one of the iconic people in life who can say they love what they do. She leads our team of in-house designers and ensures that our clothing is both stylish and comfortable.
Iris Joe
Chief Operations Officer
Iris, with her international experience, helps us stay on top of the latest fashion trends and ensures that our designs are both fashionable and functional. She is dedicated to driving success and bringing our brand to the next level.